Excerpt

Today’s customers expect highly consistent and personalized shopping experiences, regardless of channel or touchpoint. Satisfying that desire builds loyalty, deepens relationships and grows your business. Yet most businesses don’t have the infrastructure to provide an omnichannel customer view. Usually, those companies are burdened with a mix of legacy systems and new channel technologies that are siloed and produce redundant data. They lack the real-time inventory visibility and order management across channels needed to offer customers a “buy anywhere, get anywhere” experience. Trying to synchronize critical inventory and customer data with customerfacing systems is almost impossible. The result: business inefficiency, customer frustration and brand discontent.

Author

NetSuite

Topics

Commerce / SMB & Mid-Market

 

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