Excerpt
It’s a brave new world. The traditional business models have been upended. Manufacturers and wholesalers are now retailers and direct sellers. Retailers are now manufacturers and wholesalers. Software companies and services companies sell online now more than ever. In short, many non-retail businesses are now looking at how they can leverage new channels to sell direct to their end customers and achieve unlimited sales growth.
This ebook outlines five key steps to achieving customer-centric success highlighting some key gaps along the way:
— 54% of retailers do not have a single view of customers. What about other industries?
— 62% of market leaders share up to date order information across channels. Do you?
— 27% of retailers cannot identify customers at the checkout. Can you identify your customers at critical points in your process?
— 25% of wholesalers were looking to grow sales via online channels in 2014. What are your plans for 2015?
Author
A NetSuite Ebook
Topics
Commerce / SMB & Mid-Market
